When recently asked to place a Google Ads conversion tag for purchases on a site, I suggested just importing the purchase event from the linked Google Analytics property. I got this Gish Gallop response from marketing instead:
Many GA4 properties I access are also linked to Google Ads. Yet I'm still often asked to add a Google Ads marketing pixel via GTM, even when this link exists.
I was recently asked to investigate a site where landing page (not set) was the top page.
GA4 provides a convenient point and click extract into Big Query. On several occassions I've been asked to forward this extract to AWS.