Share Google Analytics Events with Google Ads
Many GA4 properties I access are also linked to Google Ads. Yet I'm still often asked to add a Google Ads marketing pixel via GTM, even when this link exists.
Data Blog
Google Analytics "(not set)" Landing Pages
I was recently asked to investigate a site where landing page (not set) was the top page.
Extract Google Analytics Data to AWS (Via Big Query)
Summary
GA4 provides a convenient point and click extract into Big Query. On several occassions I've been asked to forward this extract to AWS.